“Todd is a first-rate technologist, and knows the media space inside and out. His work with the OWL project was visionary, and I would unquestionably recommend him as someone who can both dream it and do it.”  Elliott Adams, CTO CDbaby

“Sharon is one smart cookie. With a combination of charm, brains and instinct Sharon can zero in on the perfect solution and timing for any situation. She totally rocks!”  Ida S. Langsam, Owner, ISL Public Relations


We are a team of highly creative, strategic technology entrepreneurs with decades of executive management, development and digital media experience. We are proud of our strong track record of achievements on the internet, web and in other technology-based businesses.


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Todd Carter


Todd heads up the team bringing his experience as an accomplished entrepreneur, digital media expert, public speaker and innovator. Todd has a talent and passion for technology and thrives on building businesses that leverage technology to entertain, increase efficiency, and solve problems. Todd has pioneered integrated solutions combining content-based multimedia, search retrieval and electronic commerce to enable secure and immediate purchase and download of digital media. product development/strategy, e-commerce, professional and consumer imaging business & technology, digital media search, internet marketing, software as service, digital asset management, executive management, business development, key account management and raising capital.

Founder of Tagasauris, Inc. Video Search & Discovery, President & Co-founder of OWL Multimedia, Inc, A music search company and Co-founder & CTO of Busybox, “BUSY” a publicly traded technology company. A member of ISO/IEC JTC1/SC29/WG11 (MPEG) which develops international standards for audio-visual information representation.

Todd is an avid XC skier, road cyclist and is a director of Think Racing a 501 (c)(3) charitable organizations that promote and develop amateur athletes for national and international competition.

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Sharon Middendorf


Sharon handles operations, marketing and business management for Tocarte, LLC. She is detailed oriented, a great multi-tasker and is as business savvy as they come. A perfect compliment to Todd in life and business. Sharon is the kind of person who when she says your project will be done by the 1st of the month you know it will be. Not only will it be delivered on time, but more than likely way under budget. Sharon thrives on entrepreneurial creativity! Everything from business & project management to web, brand and design development. Sharon has been a professional model and musician, traveling and recording extensively throughout the world.

An avid XC skier, runner, cyclist, practices yoga and enjoys just about every athletic activity there is. She is also a member of NARAS, Grammy’s, Harry Fox and ASCAP. To listen to her music please visit iTunes



Tagging the Visual Web: Visual Media Doesn’t Have To Be Dumb Anymore

Posted on December 8th, 2012

Tagging the Visual Web: Instagram. Tumblr. Pinterest. The web in 2012 is a tremendously visual place, and yet, “visual media still as dumb today as it was 20 years ago,” says Todd Carter, founder and CEO of Tagasauris.

It doesn’t have to be that way, and Tagasauris has put its money on changing the state of things.

Why is dumb visual media a problem, especially at the enterprise-level? Visual media, in its highly un-optimized state, hasn’t been thought of in the same way that companies think about how making other forms of data more meaningful and reasonable can impact their business processes. A computer’s ability to assess image color, pattern and texture isn’t highly useful in the marketplace, and as a result visual media has “just been outside the realm of normal workflow processes,” Carter says. Therefore, what so many organizations – big media companies, photo agencies, and so on –  would rightly acknowledge to be their treasure troves of images don’t yield anywhere near the economic value that they can. Read more..


Graphing the Spillway of Big Data: Interview With Tagasauris CEO Todd Carter

Posted on October 20th, 2012

At the unveiling of IBM’s PureData system in New York City last week, two facts emerged on the Big Bang explosion of unstructured data that stilled the packed ballroom at the Grand Hyatt Hotel. In the past two years, new technologies have created more information than from all human history before it. Not to be outdone, there will be 44 times more data generated by 2020 than there is today.

The deluge of big data pitted against the diminishing returns of time is the greatest challenge consumers and businesses face today. To sift through the ocean of data in a fast, seamless way will become the next evolutionary step in social media. It’s easy to collect data in a warehouse, but difficult to pull the integral data that can be accessed, analyzed, and acted upon. Without the ability to filter out the background noise of information, efficiency gains won’t be realized and opportunities will be missed. And that could be something as simple as people’s time.

With a limited number of hours per day, the time-consuming platforms of the current, receding social media wave — Facebook and Foursquare — will face stiff competition from the next wave of personalized search and full engagement.

Don’t believe me? read more…


Tagasauris – The Smart Way To Tag!

Posted on February 20th, 2012

Tagasauris is a meta-data creation platform. We provide a game-changing approach to big-data and meta-date curation. Our software-as-a-service platform is used for tagging, describing, categorizing, annotating, labeling, and organizing online media and other forms of knowledge work. Our technology combines algorithms with human and collective intelligence to solve complex problems that cannot be solved with either component alone. We help individuals and organizations scale their business process by decomposing knowledge-intensive tasks into workflows comprised of discrete micro-tasks that are powered by humans and machines. This provides increased productivity, reduced costs and better quality leading to new opportunities for engagement. Tagasauris’ platform manages the full stack: content, workflows, workers, pricing, payments, quality and integration so you don’t have to. Tagasauris was founded in December 2010 with headquarters in New York City.

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NEH Grant Award

Posted on July 28th, 2011

Tagasauris WINS an NEH Grant with the Museum of the City of New York. Jennifer Serventi, Senior Program Officer at the NEH, says “The archivists felt that this project has the potential to be a “game changer” for the archival world.”  July 28, 2011

NY Times – Crowd-Sourcing the Magnum Archive

Posted on July 26th, 2011

Magnum’s partner in the project is Tagasauris, a company that specializes in tagging archival pictures. “We have a vision about turning this large group of people who are passionate about photography — and what Magnum stands for — into contributors,” said Todd Carter, the co-founder and chief executive of Tagasauris. To read more click

WIRED – Hidden Treasures | July 2011

Posted on July 1st, 2011

July 2011 – Wired article on the “lost” and “found” images from Magnum Photos and the film American Graffiti.

VCIC – Wharton B-school wins! So does Tagasauris!

Posted on February 26th, 2011

Todd presents Tagasauris at the VCIC Venture Capital Investment Competition at the NYU Stern Business School in NYC on 2/26/11. Wharton B-School offers a killer investment deal in Tagasauris. Todd excepts the deal, it closes and Wharton wins the competition! Way to knock it out of the park Todd!

Atlantic Monthly Interview

Posted on October 9th, 2010

October 2010 – In San Francisco, interviewed by Jim Giles for the Atlantic Monthly on Tagasauris and Crowdsourcing.



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