Tagging the Visual Web: Instagram. Tumblr. Pinterest. The web in 2012 is a tremendously visual place, and yet, “visual media still as dumb today as it was 20 years ago,” says Todd Carter, founder and CEO of Tagasauris.
It doesn’t have to be that way, and Tagasauris has put its money on changing the state of things.
Why is dumb visual media a problem, especially at the enterprise-level? Visual media, in its highly un-optimized state, hasn’t been thought of in the same way that companies think about how making other forms of data more meaningful and reasonable can impact their business processes. A computer’s ability to assess image color, pattern and texture isn’t highly useful in the marketplace, and as a result visual media has “just been outside the realm of normal workflow processes,” Carter says. Therefore, what so many organizations – big media companies, photo agencies, and so on – would rightly acknowledge to be their treasure troves of images don’t yield anywhere near the economic value that they can. Read more..
At the unveiling of IBM’s PureData system in New York City last week, two facts emerged on the Big Bang explosion of unstructured data that stilled the packed ballroom at the Grand Hyatt Hotel. In the past two years, new technologies have created more information than from all human history before it. Not to be outdone, there will be 44 times more data generated by 2020 than there is today.
The deluge of big data pitted against the diminishing returns of time is the greatest challenge consumers and businesses face today. To sift through the ocean of data in a fast, seamless way will become the next evolutionary step in social media. It’s easy to collect data in a warehouse, but difficult to pull the integral data that can be accessed, analyzed, and acted upon. Without the ability to filter out the background noise of information, efficiency gains won’t be realized and opportunities will be missed. And that could be something as simple as people’s time.
With a limited number of hours per day, the time-consuming platforms of the current, receding social media wave — Facebook and Foursquare — will face stiff competition from the next wave of personalized search and full engagement.
Don’t believe me? read more…
Tagasauris WINS an NEH Grant with the Museum of the City of New York. Jennifer Serventi, Senior Program Officer at the NEH, says “The archivists felt that this project has the potential to be a “game changer” for the archival world.” July 28, 2011
Magnum’s partner in the project is Tagasauris, a company that specializes in tagging archival pictures. “We have a vision about turning this large group of people who are passionate about photography — and what Magnum stands for — into contributors,” said Todd Carter, the co-founder and chief executive of Tagasauris. To read more click
Todd presents Tagasauris at the VCIC Venture Capital Investment Competition at the NYU Stern Business School in NYC on 2/26/11. Wharton B-School offers a killer investment deal in Tagasauris. Todd excepts the deal, it closes and Wharton wins the competition! Way to knock it out of the park Todd!